In Store TV
Magasin, a chain of department stores, has integrated in store TV as an important element of their marketing. On all of their TVs short spots that advertise either products, special offers or news are shown. The idea behind their internal marketing is to attract attention to the products, special offers or news without it seeming imposing or disturbing for the customers.
ProShop Creative produces a large portion of Magasin’s spots and has a very close co-operation with Magasin’s marketing department. Our job is to create visually interesting spots that attracts attention to the message.


